Luis Hedo
Canon is focused on understanding the needs of us, the printer, of the publishers and of the distributors to help improve the supply chain."
The publishing triangle of expertise
Until recent years, the go-to-market strategy for publishers was to print, then sell. Based on sales predictions, thousands of books would be produced on offset presses – providing the best margin for the run lengths involved – and then shipped to retailers, in whatever numbers were ordered.
This often meant that publishers had to warehouse thousands of books at a cost and accept the risk that not all of the copies produced might be sold, resulting in reduced profits in either – or both – cases. However, with automated stock replenishment systems and digital print technology enabling short-run production, publishers can now be much more flexible on the number of copies they have to produce at any one time.
Although moving from a traditional business model may seem daunting, as Grupo Planeta and Liber Digital have learnt, with partners by your side who understand your and your customer’s challenges and aspirations, it can be made simple. Guidance and expertise from Liber Digital enabled Grupo Planeta to overcome challenges, significantly reduce time-to-market, better manage their inventory and meet customer expectations.
Learn more about the Triangle of Expertise, the collaboration between printer, publisher and technology provider, in this case study.
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