A golden sunset over a romantic landscape, a splash of red lipstick, a vibrant display of feathers – we can all draw meaning from colour in a scene. Together with lighting, colour is one of the most important and powerful elements of any photograph or video. When skilfully used, it can evoke emotion and energy, reflect mood, and give a narrative to images.
But there's more to colour than simply choosing a bright outfit or backdrop. How can it be used in harmony or contrast to tell a story? And how do camera techniques and settings help to capture subjects accurately? Here, we draw on the expertise of three pro photographers who reveal why colour choices are always about the story.