Understanding the interior design ecosystem

Build your understanding of the décor ecosystem

Interior décor applications are some of the most talked-about in the industrial print sector, representing substantial potential revenue streams for print service providers (PSPs). It's understandable that many print businesses are eager to tap into this new opportunity.

But whether you want to specialise in décor applications or simply explore new opportunities in this sector, it’s essential to develop an understanding of the market landscape.

In the first of a series of five Canon Décor Success Factor guides, we explain what PSPs need to do to familiarise themselves with the interior décor landscape - and, ultimately, become trusted consultants that designers want to do business with. It will appeal to PSPs who want to:

• Introduce décor applications or grow their décor offering
• Learn more about the core four interior design segments (retail, hospitality, corporate and home)
• Understand the intricate web of buyers and businesses operating across these segments
• Introduce clients to new production processes, materials or even applications in décor

1 - The Future of Decorative Printing to 2023, Smithers Pira, August 2018